Current Projects
Allen Hall Advertising (Strike Force):
My new role in Allen Hall Advertising is working alongside Emily Down as the coordinators of AHA’s new group called Strike Force. All new hires will now join this integration program. It will be in charge of creating and supporting all of AHA’s branding as well as allowing for a smoother transition into the regular accounts. Here is our work so far.
Copy From Email:
Allen Hall Advertising is assembling a team of creative minds to form Strike Force. Strike Force is the new integration program for students accepted into AHA. It’s an agency within the agency that will build the AHA brand and individual skills, as well as introduce new members to the accounts.
Ninjas aren’t expected to master the Five Point Exploding Heart Technique their first day, so we don’t expect you to master Final Cut Pro, Google Analytics, and copy writing on yours. Strike Force is for freshmen, sophomores, juniors and seniors looking to come into this great student agency and learn with us.
To apply, submit a video that answers a couple questions found on our website under the ‘join’ tab (http://allenhalladvertising.com/?page_id=10_). When you are finished creating your video, upload it online and send the link to either Evan Schultz or Rachel Hom at the addresses below. Be sure to see the example application for a better idea about what exactly we are looking for. I’ll give you a hint: be creative. And yourself
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Ad Team:
This year I became a member of the University of Oregon’s Ad Team. The previous client was the Century Council which was trying to curb binge drinking. The team created a brilliant campaign that understood the truth that telling college students to not drink was foolish. They created the “Balance the Buzz” campaign which asked students to balance the feeling between having a good time and blacking out. Sadly it didn’t win regionals but it did get picked up by the Athletic Department and Health Center. This has seen the campaign become a reality and it can now be seen on campus and the surrounding area.
This year the client will be State Farm. They are currently trying to reach a demographic that is between the ages of 18-25 who are looking to make their first connection with insurance. I will be working in the media planning section of the team alongside a few others.
Soccer is Real Futbol:
Currently I direct an ASUO club of over 800 members dedicated to playing, watching, discussing, and holding events related to soccer. Because soccer is such an international phenomenon, our club is perhaps the most diverse and multicultural group on campus, with at least fifty different nationalities represented. Our primary focus is on providing a place for people to watch all their favorite international soccer games that they could not see at home due to the high costs of international TV channels, but the residual cultural exchange through the club has been amazing. As well as connecting with other soccer fans for the love of the game, members have been able to meet people that share the same foreign language interest or cultural background and have established foreign language practice partners as well as new friendships. On occasion we also have special “international breakfasts” where someone will come in and serve traditional breakfast foods from their country while we watch early morning games. For instance, a “Proper English Fry-Up,” which includes beans on toast, special cuts of bacon and sausage, HP sauce, stewed tomatoes, and fried mushrooms.
One of my main roles in directing the club is putting out a weekly schedule/newsletter with the game times and where they can be watched. Here is a sample of them:
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The clubs biggest event by far is the Champions League Final every May. Here are some pictures and a video from the last Final on May 27th between Manchester United and Barcelona. Barcelona won 2-0:
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